I believe in full disclosure and transparency. When working with journalists on behalf of a client, I disclose who I am representing. If I cite an active client in an article published under my byline, I disclose my relationship.
To do my job, sometimes I need limited access to confidential information such as marketing strategies or corporate financial plans. Even if I am not asked to sign a non-disclosure agreement, I maintain confidentiality for all current and former clients.
Most clients work with me on a long-term, ongoing basis but I also work on a project basis. My retainer fees are modest and more cost-effective than project or hourly arrangements. Terms, including fees and expenses are approved in advance.