Publish Your Own Professional Digital Newsletter!

Real Estate Communications






Call on an experienced professional for media relations, public relations and editorial services.

About Steve Cook

Twenty years of experience working with leading real estate journalists and industry leaders in resi

Experienced

A national public relations executive who has represented leading organiuzations in times of boom, bust and the digital transformation of the nation's housing sector.

Established

Journalist, Congressional press secretary, executive at a global public relations firm,  former NAR vice president of public affairs, and a decade as a sole practitioner serving leading firms in real estate and housing finance.

Effective


An expert publiciist, strategic thinker, project manager, crisis manager and professional writer available on an outsourced basis.

Services

Media Relations From the Top Down

Many clients turn to me for my ability to work with top real estate journalists and my skills at working with news media at all levels.  Experience as a journalist, real estate expertise and commitment to results help me build brands and establish executives as sources with targeted outlets 

Expert Editorial Content for Blogs and Sites

I co-publish and edit Real Estate Economy Watch, a leading source of insight on real estate market trends, and write under my own by-line for Inman News Service, Real Daily , Homes.com and other sites.  For either ghost-written or by-lined content, call on me to add depth, news value and how-to information to your blog or publication.  

Market and Data Reports from Concept to Coverage

Real estate media is hungry for good data that quantify market trends.  Turning data into news and market reports tracking the latest trends are specialties of mine.  Let me show you how to create economic reports that generate ongoing coverage, bring traffic to your site and position you as an industry leader.  

Surveys that Deliver Your Messages

Real estate organizations sponsor thousands of surveys each year but only a handful make news.  Let me design and implement an affordable survey program that will maximiize results in both traditional and social media.

Guest Articles, Op-eds and Posts

Opportunities abound today for insightful commentary from industry leaders on topical issues.  Let me develop a program to reach your audiences with by-lined commentary.

Crisis Prevention and Crisis Management

Good crisis planning prevents problems from becoming crises.  Should a situation spiral out of control, call on me for crisis support with journalists and other critical audiences.

Add a New Dimension to Your Brand with a Digital Newsletter

Become a Trusted Source

  

Add a new dimension to your brand by creating a professionally researched, written and designed electronic newsletter that collects, covers and delivers the latest news and data for customers, 

constituencies, members, opinion leaders and even other news outlets.


Put your expertise on display with your own branded publication that will become a valued single source of current news on market trends, industry economic news, regulations and legislation, news-making personalities and the latest consumer research.


Digital newsletters like the Down Payment Report (left) add a new source of free, expert coverage hyper-linked to original sources. Pushed out to your target audiences on a regular schedule, a good digital newsletter will become a welcome, trusted source for important news and information.

Inside a Digital Newsletter

Cover the news

 

Research, write and publish news that your readers can use in their businesses.  Dig hard to be sure every reader learns something new.

Exclusives

  

Include exclusives from industry source that other news media will pick up.

Leadership Interviews

  

Interviews are a good way to introduce industry leaders to your publication and your company.

Aggregate Current Data

Collect the latest marlet data and include links to save readers time.  Turn your newsletter into a one-stop source for important information your readers can use. 

Limited Commentary

  

Add depth to your publication with one or two opinion pieces, either from your organization or prominent sources.  Never use the newsletter to sell products, services or a point of view.

Studies and Reports

  

Dig up the latest market and consumer research. Add a hyperlink to original sources. Show your readers that you are on top of the latest trends. 

What Others are Saying

Deep Understanding of the Real Estate Economy

Steve Cook is one of the leading economic sources in the real estate industry. In addition to being a communications consultant,  His columns appear regularly on Inman News and his clients include the biggest name in the industry, including the National Association of Realtors.   I have had the pleasure of working with Steve since 2011. He has been a regular guest on my RealEstateCoachRadio show providing our listeners with an economic update for the upcoming quarter. He is also my go-to source for what is happening in terms of the economy, demographics, and mortgage trends including the impact these changes will have on brokers and agents. His prognostications from the data are extraordinarily accurate.    f you need someone who has a deep understanding of the real estate market and the economy, how public policy will impact your business, or if you need help communicating more effectively with your client base or the public to generate more business and to navigate through difficult times, Steve is the person to call. He has my highest possible recommendation. 


Bernice Ross, CEO, RealEstateCoach.com, Nationally Syndicated Columnist, Speaker, and Author  

A Public Relations Treasure

I'm honored to call Steve Cook a colleague and know our tenure and partnership in leading the public relations efforts at Move, Inc and loanDepot.  He will be a highlight of my career. He's a leading industry expert that easily counsels executives at all levels on top line strategy, while effortlessly managing the details that get the job done to perfection. I've watched him successfully adapt classic public relations ideas to the online arena with the flare of a true professional. His deep and rich contacts, combined with his expertise and professionalism, position him as a public relations treasure.    


Julie Reynolds, SVP of Communications, Move, Inc. and loanDepot

Strategic Media Thinker

Enjoyed working with Steve at the National Association of Realtors. Steve is a strategic media thinker. Whether preparing to respond to a negative story or working on a marketing campaign, Steve applied his experience with great effectiveness. Few people engage the challenge with the balance between process and project. He is very talented


Ron Phipps, 2011 President, National Association of Realtor

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The Last Word

Steve knows media, marketing and writing. 'nuff said.


Chuck Donofrio, Owner, Cartono Donofrio and Partners

Career Highlights

Consultant and Real Estate Journalist

Volunteer and former board member, National Association of Real Estate Editors.

Editor and Co-publisher of Real Estate Economy Watch, named a Best News Site by NAREE in 2011.

Affiliated with the WAV Group to provide public relations support to leading real estate organizations.

Contributor to Inman News Service and other industry news outlets.

National Association of Realtors

Vice President of Public Affairs and spokesman.

Twice named one of the 100 most influential people in real estate by Inman News Service.

Edelman Worldwide

Executive Vice President and Washington General Manager for one of the top five international public relations firms.

Awarded the highest honor in public relations four times by the Public Relations Society of America.

Created PR-Online, the first on-line service for public relations content.

Congressional Press Secretary

Supervised all communications and advertising for three successful congressional re-election campaigns.

Broadcast Journalist

Capital Correspondent, covered state politics, state government and state-wide features for Wyoming's largest television and radio station.

Provided news coverage to Associated Press, United Press International and KLZ Radio, Denver.

Student Journalist

Editor of the University of Chicago's student newspaper.

Stringer for the Chicago Daily News, Chicago Sun-Times and Newsweek.

Contact Me



Stephen K Cook Communications Consulting

P.O. Box 4707. Silver Spring, Maryland 20904, United States

(202) 257-3652 / scook@commsconsulting.com

Media Relations and Communications Consulting